Did Beyoncé “Whitewash” Her New Album Cover?

beyonce-whitewashed album cover

The singer and new mom is getting tons of flak for a newly released promo shot. By all appearances it looks like Beyoncé’s new photo for the re-release of “4” is following in the same footsteps as the album’s cover – both feature a blonde, lighter-looking songstress. Unfortunate lighting mishap… or deliberate “whitewashing”? Judge for yourself with the pics:

While the promo shot for the newest release of “4” looks like it could just be a result of strategic lighting, the blonde wig isn’t helping matters, especially when compared side-by-side with another controversial pic of the star, this time using the original “4” cover, featuring a dirtier, Ke$ha-looking woman we’re told is Beyoncé and a shot of the singer looking a little more… natural:

Critics have blasted the singer in the past for pulling this trick.  In 2008 L’Oreal came under fire for using a lighter looking Beyoncé in their ads, and just this last February she was called out in the Daily Mail by African-American author Yasmin Alibhai-Brown for ‘betraying all Black and Asian women’ after a shockingly pale Beyoncé stepped out in a black mini-dress and blonde wig.  

“Too many black and Asian children grow up understanding the sad truth that to have dark skin is to be somehow inferior… when black celebrities appear to deny their heritage by trying to make themselves look white, I despair for the youngsters who see those images.” Yasmin Alibhai-Brown – The Daily Mail, 2011

I’m not sure I’d go so far as to say she’s betraying an entire race, but it does raise a good question. What kind of message IS she sending out to her fans? Is this deliberate photo trickery going on or just the media over-analyzing some poorly lit photos?

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4 Comments on “Did Beyoncé “Whitewash” Her New Album Cover?

  1.  by  Michael Roman

    It’s certainly not “poorly lit photos.” I think she’s just having fun with fashion and illusion, just as if she’d change her hair color or dress color. People need to chill out. Would we be making the same big deal if a white woman got a deep dark tan? Nope.

  2.  by  Vanessa Becknell

    Totally agreed – I don’t think there was anything deliberate or conspiratorial going on, just having some fun with color and yes, lighting – but people like to get all up in arms over stuff like this – I’m sure if if a white woman did an ad with a darkened face they’d be screaming about that too! Ugh. People.

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  4. Pingback: Why Are We Still Whitewashing? | Adios Barbie

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